EA Battlefield 3 $1,600,000 Worldwide Conquest

EA Dice and Virgin Gaming joined forces to create the largest online console game tournament in history. Players from around the globe will be showing off their Battlefield 3 skills online in hopes of making it to the final, which will be broadcasted live. The best of the best will walk away with their share of the $1.6 million, the largest prize pool ever offered in a console gaming tournament. Available on both Xbox and Play Station 3. Working with EA Dice’s rich repository of imagery allowed for a visually lavish experience. The campaign touch points feature a micro site, email design and a series of banners.