Personal Stylist Brand Identity

Tools Used: Photoshop and Illustrator

This branding concept for Thais de Nicol, a personal stylist, demonstrates a sophisticated and elegant visual identity tailored to reflect her refined taste and expertise in fashion. The branding captures the essence of Thais’s approach to personal styling, blending modern aesthetics with a timeless appeal. Each element, from the wordmark to the color palette and typography, was thoughtfully designed to resonate with her target audience, conveying a sense of professionalism and personalized service. Print materials, including business cards and promotional brochures, were crafted to maintain brand consistency while providing potential clients with a tangible connection to her services. Social media touchpoints were designed to extend her brand’s reach online, creating a cohesive digital presence that mirrors her in-person consultations. This integrated branding strategy ensures that every interaction with Thais de Nicol’s brand, whether online or offline, reinforces her identity as a trusted and stylish personal stylist.