Code Masters DIRT 3 Monster Energy Unleshed The Beast $10,000 Rally

Virgin Gaming paired up with Code Masters and Monster Energy Drink to challenge players of DIRT 3 online to “let out their inner speed demon” for a chance to win cash and prizes. Some of these prizes included a limited edition fridge sign by the rally star, Monster Energy R/C cars, along with other gear that could not be found anywhere else. Top drivers on each console took home $5,000 in cash. The creative was a blending of both DIRT 3 and Monster Energy Drink. All stakeholders were impressed with the final touch points. These included a micro site, posters, game inserts and flyers.