Sony Killzone 3 $40,000 Challenge

For the first time, Virgin Gaming Teaming teamed up with Sony Playstation, Edge (shaving gel) and Guerrilla games to stage a Virgin Gaming tournament. 32 three-person teams competed for a top prize of $10,000 cash and prizes to stake their claim as the top Killzone 3 Team. Killzone 3 is one of the hottest online first-person shooter games on the PlayStation 3 (PS3) system. The remaining money was divided among the top 20 winners. Working closely with Sony provided the opportunity to develop stunning new visuals that included a co-branded micro-site, email design, game insert, and banner ads for Sony and other 3rd party vendors.