EA SPORTS FIFA 12 $50,000 Qualifier Cup

Virgin Gaming and EA SPORTS encouraged gamers to get on the pitch and meet other players or issue challenges to friends/opponents with a similar skill sets. Players entered traditional 1 on 1 bracketed tournament to compete for cash prizes at set times. Stats were provide in real time ensuring accurate results and instant payment with the promise of customer support 24/7. The creative developed for the these competitions included the $50,000 Qualifier Cup, $250,00 Online Challenge and many other small tournaments were created for FIFA 11/12 for European and North American markets. Challenges to develop creative were numerous as there were many different stakeholders that had to review and approve all creative, imagery , legal and brand elements. Touch points included, micro sites, banners, printed collateral, and in game graphics for both Sony Play Station and Microsoft XBOX platforms.