Sony Resistance 2

Resistance 2 was the latest installment in the acclaimed Sony franchise. This first-person shooter game brought you face-to-face with the brutal Chimeran invasion, allowing players to battle in various survival modes, and to take a shot at a $30,000 cash pool. The breath-taking graphics immersed the participant in an unforgettable game-play experience. Best Buy was the primary sponsor for the event, providing live, in-store tournaments. The touch-points involved a micro site featuring tips and tricks, a leader board, FAQs, screen shots and video. The elements included game inserts and email communications.