EA SPORTS Fight Night Champion

EA SPORTS™ Fight Night Champion tournament was a cross-platform challenge available to both PlayStation 3 and XBOX 360 players. The 32 fighters left standing later competed for thousands of dollars and the bragging rights as the FIGHT NIGHT CHAMPION. This project allowed us to create a compelling micro-site, email, banners ads, marquee imagery, print collateral, in-game visuals and poster concepts based on the game graphics for all brand partners.