Developed and maintained Virgin Gaming’s visual identity, worked with all team members to create touch points for print, web, email and in-game.
Delivered concepts for third party vendors such as EA Sports, Sony PlayStation, XBOX, Ubisoft that included: email, game inserts, micro sites, logos, magazine ads, trade show material, posters, invitations and animated banners.
Effectively prioritized projects according to capabilities and capacity, ensuring highest quality design solutions were delivered on time and within budget.
Directly communicated with outside agencies, photographers and freelancers to ensure all commissioned artwork met brand standards.
Developed visual vocabulary to define brand identity, typography, palette, and logo to support a concept and its functionality through the recognition of project specifications and user needs.
Managed and supervised multi-disciplinary teams composed of programmers, flash developers, information architect and writer.
Provided creative direction to designers on various projects.
Provided hands-on knowledge for a variety of projects and programs.
Assisted Creative Director in developing departmental processes for both online and offline.
Collaborated in the reinvention of Kraft’s Online Global Presence and email communications.
Redefined FedEx’s email program and developed style guide.
Helped manage project timelines, creative briefs and ensure that objectives were met.
Worked closely with web developers and information architects to ensure that the design translated to the flow of the site.
Created various procedures and work flow documentation that helped streamline the department.
As Team Lead, worked effectively upon a broad range of diverse media projects, including web, email communications, interactive CD-ROM kiosks.
Worked closely with Senior Creative Director, Information Architects and Content Producers on branding, brand extension, functional/visual design, process development and Interactive User Experience.
Organized + implemented new filing to archive system, creative and studio workflow.