RIDERS CHOICE
Riders Choice is a Canadian-based company that offers a unique range of products, services, and support geared toward racing bike enthusiasts. They feature best-in-class brands such as Dainese, Arai, Shoi, agu, rev’it, icon and many other types of safety and protective equipment to protect the rider. Riders choice needed an online identity that was able to introduce consumers to their wide range of products, while capturing attention with strong, engaging creative. The concepts featured home, catalogue and product pages. While the client was excited about the concepts, the project was unfortunately put on hold due to financial considerations.